Phil Mace

Positive Life NSW

Positive Speaker Bureau

Positive Speakers Beuro required a Promotional Video that highlighted the incredible stories of people in how community living with HIV. The Bureau trains volunteer in public speaking to educate educators in the art of public speaking to disarm the misconceptions of HIV and to put a face on the disease.

Wrapped or Raw

The Wrapped or Raw Campain was designed to alter the behaviour of People Living with HIV who chose not to engage in Safe Sex. It was targeted at a very narrow demographic and utilised SEO data to tailor the message to the search habits of that section of the community. This data was also used to justify the budgets for the campaign and to create a KPI Target for the susses of the campaign. This was the second incarnation of the campaign due to its success.


Positive Life NSW Website

This website was built in Joomla and replaced the existing Drupal website that was not up to the needs of Positive Life. The implementation went together with a strategy of publication to transfer the organisation from traditional print media to that of online publications and EDMs


These are some of the projects completed for Positive Life NSW sponsored by NSW Health. These Digital Assets where integrated into the original website that I had Designed and Maintained but which has since been outsourced to its current format.